What Are Google Ads?
Google Ads (formerly Google AdWords) lets you advertise on the Web to customers using computers, tablets, or smart phones. Your ad is displayed to people already searching for something that is related to your business. Set your monthly budget and only pay for results.
Cost of Google Ads
Generally speaking, there are two costs associated with running an effective Google Ads campaign:
- The cost you pay directly to Google each time someone clicks your ad to visit your website, or calls you.
- The cost to manage and optimize your online ads.
You set your own budget, so your costs will depend on your advertising goals. Some businesses spend tens of thousands of dollars a month, and others are comfortable investing several hundred.
Signing up for Google Ads is free. Managing an effective Google Ads campaign is often more work than some business owners want to deal with.
We offer valuable, honest insight to help determine the best online advertising options for your business.